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Monday, April 29, 2002 - Web posted at 8:45:21 pm GMT

AIDS campaign 'catching attention'

MANY Namibians are aware of the HIV-AIDS 'Take Control' campaign, even though it does not reach many people in their mother tongues.

This is one of the preliminary findings of a survey conducted by the National Social Marketing Programme (Nasoma).

Nasoma's findings, which were released in Windhoek on Thursday, showed that 95 per cent of those interviewed were aware of the Take Control campaign.

Television scored the highest marks for spreading awareness, followed by posters.

Nasoma's consultant, Dr Ralf Ulrich, said 27,5 per cent of those interviewed had seen the campaign on television this year, while 25,5 per cent saw it last year.

This year 23,5 per cent of those interviewed saw the campaign on posters while 8,9 per cent saw it in newspapers.

The study found that many of those asked did not see themselves at risk.

The reasons given were that 45 per cent said they used condoms and 28 per cent said they only have sex with one faithful partner.

Of those interviewed in urban areas, 75 per cent said they had used condoms this year while the figure for rural areas was 70,5 per cent.

The Cool Ryder brand is the most commonly used condom in the country. Last year 35 per cent of those interviewed used the condom brand while 52 per cent had used it this year.

"Buying condoms has become common behaviour in Namibia. Cool Ryder is now very well established as a brand, every second respondent had bought it," said Ulrich.

This, he said, could probably be attributed to its cheapness.
Some 1 403 people were interviewed in 66 locations for the survey which was conducted from April 2 to 9.

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